Cynthia Rowley
Cynthia Rowley is a leading global lifestyle brand built on the philosophy that fashion should be an adventure.
With a team of less than 10 people running a worldwide brand, I wore many hats. My given title was Social Media Manager, where I created daily content and posted across their social media platforms. I also handled event planning, creative direction, PR, and influencer partnerships. From bringing a trampoline into the office, to mounting a swing, I had to think outside of the box to come up with unique ideas that matched Cynthia Rowley’s whimsical brand identity. My role as Creative Director often expanded into casting models, scouting shoot locations, shooting, editing, and posting the content.
